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Alexey Mokrov |
Biography Aleksey Mokrov graduated from Radiophysics Department and Economics Department in Nizhny Novgorod State University, he also interned in Rosklide University in Denmark. In 1999 he got Candidate of Science degree, his thesis paper was on Marketing Planning Processes in Russian Industrial Companies: Organization Principles, Methods and Models.In 2000 Mr. Mokrov founded Navigator group of companies, partnering with marketing agency Media Navigator, software company Monitor-CRM, Market Capital Solutions group. In 2001 – 2007 he worked as a deputy general director of Nizhny Novgorod Regional Marketing Center. Mr. Mokrov is an associate professor at Higher School of Economics. Mr. Mokrov specializes in investment marketing and innovation marketing. His professional interests include investment project management, business express-capitalization, marketing research and investor relations. Mr. Mokrov is the author of 75 published articles on marketing, decision-making models, marketing information systems, sales management, dealer network building and other topics. He participates in 17 Russian and international conferences, coordinated over 90 successful projects in marketing systems and marketing strategies development, M&A deals. |
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