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MARCHMONT Business LAB 2012
24 - 26 July 2012
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Training program

Official venue: St. Petersburg, etc. Obukhov Defense, 70, Bldg. 2, the Technopark "Ingria"

July 24, 2012

Day 1

09.00 – 10.00 Welcoming Coffee & Registration

10.00 – 11.00 Opening session. Welcoming words

Moderator: Kendrick White, Founder & Managing Partner, MARCHMONT Capital Partners. 20 years of successful venture capital , private equity and corporate finance investing and advisory work in Russia

Topics for discussion:

• Regional innovation cluster development in Russia – linking federal initiatives with regional entrepreneurs

• Breaking down barriers and seeking synergies between Government, Business & Academia

Trainers and consultants:

Sergey Mitrofanov, CEO Brandflight

Vitaly Vinogradov, Co-Founder and CEO, i-Accelerator, deputy Director of "Innovation Center of the Higher School of Economics", Moscow

Peter Nemoy, Business Consultant, Expert in innovation creative technology, developer of author's educational programs on strategic management for top-managers and business owners

• Additional invited federal and regional guest speakers

11.00 - 12.30 “Innovation Community Drivers: Government, Business & Academia – Who Leads? Why Follow?”

Trainer: Kendrick White, Founder & Managing Partner, MARCHMONT Capital Partners

Topics for discussion:

• The importance of establishing an efficient tax & legal framework specifically designed to reduce systemic business risks and increase private sector investments into modernization;

• How RF institutions and federal programs can support the commercialization of both academic science and private sector High Tech Innovation ideas – the POC as a systemic catalyst;

• Regional innovation cluster development strategies - success stories and lessons learned;

• Can Russia create an effective 21st century bottom up driven innovation economy - in spite of its historical top down administrative and cultural barriers?

12.30 - 13.00 Networking

13.00 – 15.00 Workshop 1 “From the Lab to the Market - Building a Team which can succeed in raising Seed & Start Up Capital”

Trainer :

Sergey Mitrofanov, CEO Brandflight, specialized in developing marketing, branding and sales strategies for Russian enterprises seeking to expand domestic and international market share. Has built extensive practical experience during the past 20 years in business development, using an academic foundation in economics &engineering together with an MBA from the Stockholm School.

Topics for discussion:

• Building an effective team to lead product development and market intro

• Who Should Lead the Venture Management Team?

• The role of executive education in training venture management leaders

• Success stories and Lessons learned in building teams

• The Role of mentors in preparing Start Ups for the Real World

15.00 – 15.30 Networking

15.30 – 17.30 Master Class "Projects’ Commercialization. Creativity, culture, design”


Peter Nemoy, theater director & actor, teacher, systems analyst, business consultant, philosopher, theorist and theater practitioner. Founder & artistic director of the laboratory studies of game structures "Teatrika". He is the author of numerous works in theater and on television. An expert in the field of innovative creative technologies, a developer of educational programs in the sphere of management strategies for top managers and business owners

Topics for discussion:

• The effectiveness of the creative environment and its impact on the economy. Analysis of the previous global experience. Science cities and cultural centers.

• Tools of creative economy. The newest approach to team building and product creation in various fields of activities. Experience of McKinsey, Cirque du Soleil etc.

• Interactive part. Analysis of several case studies presented at the forum, together with their developers. Tools & formation of an effective strategy. From idea to the investments.

• Questions and Answers

17.30 – 19.00 Workshop 2 ”Market Driven Technology Commercialization - Global Best Practices in IP Protection & Licensing”


Vitaly Vinogradov, Co-Founder and CEO, i-Accelerator, deputy Director of "Innovation Center of the Higher School of Economics", Moscow

Topics for discussion:

• Intellectual property types and their transfer

• Formulating the strategies for IP protection / IP rights

• The difference between patents and know how

• International patenting process in Europe and North America

• Intellectual property valuation

• University R&D Commercialization - Does FZ 217 work? If not , how to fix it?

July 25, 2012

Day 2

Day Two will offer three programs to run in parallel:

Zone 1 – a series of Roundtables and Master Classes for innovation entrepreneurs;

Zone 2 will provide a closed venue for innovation teams to make their project Pitches to an Expert Panel for individual review and private feedback;

Zone 3 will offer a networking exhibition platform for project initiators can publicly present their projects.

Zone 1

09.00 – 10.00 Welcoming Coffee & Breakfast

10.00 – 12.00 Master Class "Preparing your Investment Elevator Pitch - Know your target Audience»


Kendrick White, Founder & Managing Partner, MARCHMONT Capital Partners

Topics for discussion:

• Business and character skills needed to succeed;

• What’s an Elevator Pitch?

• Seize the Opportunities when they come!

• Know the Market!

• Ten slides, few words, big print, lots of pictures;

• Be Ready to answers questions on your market, competitors, IRR,

• Marginal Profit and so forth - three strikes and you are out!

• Presenting your Pitch in person - "You've got five minutes“

• Q&A

Vitaly Terlyuk, General Director of RusVenX

Topics for discussion:

• Key aspects of the business. Requirements for the team in creating the company

• The difficulties faced by young entrepreneurs and their solutions

• Tips for young entrepreneurs

• Projects RusVenx, Crowd Way, Venture Way

• Questions and Answers

12.00 – 12.30 Networking

12.30 – 14.30 Master Class «Entrepreneurs Support Programs»


Vitaly Vinogradov, Co-Founder and CEO, i-Accelerator, Moscow. A pioneer in creating an innovative approach to cultivating and developing new enterprise start-ups. A professional lawyer & linguist by training, specializing in business development with both international (Big 4) consulting experience as well as banking and private equity fund management.

Topics for discussion:

• Incubators and accelerators, types, status, goals and tasks

• Terms of cooperation with i-Accelerator and other such support programs

• Y Combinator, Tech Stars, Plug & Play and other mentoring and offsite incubation programs

• Competitions, test crash programs and other such survival “battles”

14.30 – 15.00 Networking

15.00 – 17.00 Master-class “Corporate R&D Investing - building Russian innovation market”


Michael Treyvish, president of rating agency OmniGrade (Moscow, Vienna), Board Member, Director, Asian Branch of the International Factors Group (Brussels), President of the East European Factoring Association, Moscow, Vienna, Brussels.

Topics for discussion:

• The use of outsourcing and crowdsourcing in finding innovative solutions and promote innovative products

Kirill Pervun, Founder and managing director of the Investec USA and Investec Russia investment service companies

Topics for discussion:

• Global Trends in Corporate R&D investing – questions of licensing and technology transfer

• Global best practices in technology commercialization, tech transfer and tax law formulation

• Case Study about Corporate R&D investing in Federal Express (FedEx)

July 26, 2012

Day 3

10.00 – 17.00 Innovation project presentations to Experts Panel

A team of project evaluation experts of between 2-5 people will be formed and work from 10.00 to 19.00. This team will review individual project presentations, up to 10 minutes per presentation plus 10 minutes of feedback for each project team.

The team of experts will review between 15-20 individual projects during the day, which will have been pre-selected by the local technopark partner. The experts will make commercial viability assessment on each project anâ discuss the results with each team and provide immediate feedback.

The experts will select the top 5 projects which will qualify for the one-on-one consultations during Day 3. For up to one hour of individual consultations. Based on the results of the consultations, certain projects may be invited to join more intensive training and consulting assessments and support from MARCHMONT Business Lab in Nizhny Novgorod.

17.00 Closing Ceremony – Announcing the winners


Alena Ryabinina, Manager, PR & Events Department, +7 831 419-45-65 (130),

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General partner(s)
Ingria Business Incubator
Official sponsor(s)
The Imperial Tailoring
Strategic Partner
Russian Venture Company (OJSC)
Regional Informational partners


Informational partners
Business Incubator Higher School of Economics

Angel-Investors Association of the Urals

Expert Northwest

«Time of Innovation» magazine


Media holding «Business connection»

Association of Personnel Search Consultants



Venture Business News



Internet-project Corporate  management


Web-portal “Expomap.Ru”

Startup Afisha

Institute for the Development of Financial Markets
Official HR-Partner(s)
Imperia Kadrov
Marchmont Capital Partners, LLC
23/8, Gagarin Avenue, Nizhny Novgorod, Russia, 603000
Tel/Fax: +7 (831) 434-59-11