Central regions | Telecoms, media

Online course “PR in social networks for business” (April 27 - May 19, 2020)

22 Apr '20
On April 27, a specialized online training course for the Press Service magazine, “PR on the Internet and Social Networks for Business” will start. The author and moderator of the course is Timur Aslanov.

The audience of the online course is heads and employees of press services and PR departments, press secretaries, public relations specialists and SMM specialists of small, medium and large businesses.

PR-work of a business in social networks often comes down only to the promotion of a product or service. Accounts are filled with advertising content that no one reads or likes. People come to social networks not to read advertising content. But companies do not need to abandon it at all. How to find a compromise? How and what to write about on your pages in order to attract an audience and ultimately solve your business problems?

This topics will be discussed on the course. Information occasions for social networks, topics for posts, visual content for publications, tonality of communication, technology for working with texts, etc.

As part of the online course, participants will receive real tools to increase the effectiveness of such work, they will analyze a huge number of cases, including their own, with a large number of examples they will see how to and how not to do it. Practical exercises will help to hone the necessary skills and consolidate the course material.

In the course you will learn:
- build a content strategy for working in social networks for business,
- to work out in social networks their informational cases and design informational lines for social networks,
- attract new audiences to your pages and communities,
- build communication with the audience and form a pool of loyal readers and subscribers,
- involve participants in your projects,
- write posts that will really read,
- find topics and ideas for publications,
- work with visual content.

5 lessons. Practical exercises and feedback. Diploma.

Apply for participation here: https://clck.ru/MnF2j
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