Central regions | Technology & innovation

Russian company will use VR in business

7 Jul '20
Former Chechen prime minister and top manager of Russian Railways and Rostec, Sergei Abramov, is starting a project in the field of virtual reality (VR). His company Nomiks will deal with the application of technology in business and industry - for example, for training personnel and transport management simulators. In Russia, the demand for such solutions is still in its infancy, but it will be fueled by a pandemic, market participants are sure.

Sergei Abramov became the co-founder and curator of the projects of the Nomix company, focusing on VR solutions in various areas of the business, the businessman himself said. According to him, at the start he invested 100 million rubles. own funds.
“For the past five to six years, VR has evolved in the gaming industry. But only recently, from about the middle of the last - the beginning of this year, the VR market begins to enter various sectors of the economy as application products outside of entertainment and games, ”said Sergey Abramov.
Sergey Abramov in 2004-2006 served as Prime Minister of Chechnya and temporarily acted as president of the republic. From 2007 to 2015, he worked at Russian Railways, including as head of the directorate of railway stations and an adviser to the president of the monopoly. In 2015, he became the industrial director of Rostec, where he oversaw the production of weapons and ammunition. He left the state corporation in December 2019. Now he is the head of the board of directors of the Tractor Plants group of NII Steel JSC and other companies, and is a member of the board of the Russian Engineering Union.

According to SPARK-Interfax, Nomix LLC was registered on May 27. 88% of the company belongs to the structure of Sergei Abramov, another 12% - from the technical director Arkady Overin. The company plans to consider the possibility of additional investments from financial institutions, but now it is primarily interested in “smart partnerships” in the framework of projects, says Mr. Abramov.

Nomix, according to its own data, is already working on 22 projects, including simulators for staff training, a transport management simulator, car and house configurators in VR, etc. The company, in particular, is creating a virtual car configurator for an Avilon dealer, from her presentation. According to Sergei Abramov, Nomix focuses not only on the development of software products, but also designs simulators for VR.
“We are able to significantly reduce the time for training specialists and increase the quality of training by at least 25%,” he assures.
In Russia, the costs of industrial projects VR / AR solutions (virtual and augmented reality) in 2018 amounted to about 1.6 billion rubles., And in 2022 the market volume will reach at least 9.2 billion rubles, TAdviser and Krok company estimated.

The volume of the entire VR / AR market in Russia can reach 40 billion rubles. by 2024, says the “road map” of the Ministry of Communications.

There is a demand for such solutions, confirms the director of development and marketing of startup Antilatency (raised $ 3 million from the Internet Initiatives Development Fund and Skolkovo) Roman Vdovchenko:
“The most understandable and money direction in the Russian market may be working with large state corporations, which are increasingly considering VR / AR as applied to corporate training. The difficulty may be that most of these corporations have actively begun to grow teams inside, opening laboratories and centers for the study of VR / AR.”
Demand is still in its infancy, there are a number of limiting factors, including including the “banal lack of devices”, said Sergey Toporov, partner at Leta Capital. If a company finds a niche in which it builds up competencies to scale a completely repeatable solution to the world, it can become attractive for investors, he said, but it is difficult to capitalize the business of an integrator studio that implements projects with a high degree of individualization for the client. Anchor customers can help the business, which will provide a constant stream of orders, Roman Vdovchenko admits.

Mr. Vdovchenko expects a second wave of interest in VR / AR technologies in Russia related to the improvement of technologies and the emergence of industrial standards. According to the CEO of Cerevrum (a year earlier raised $ 1 million from Leta Capital) Natasha Phloxy, the pandemic will also fuel interest, there is already increased demand. At the same time, customers, she said, are interested not only in the development of training scenarios in VR, but also in the development of new safety rules introduced due to the coronavirus, and in addition to corporate training, an increased demand for VR tools for remote project management is expected.
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