Central regions | Technology & innovation

DisplAir wins “The Technovations Cup”

14 Nov '11
The winner of the all-Russia contest of innovative technological projects “The Technovations Cup” is the team of the project “DisplAir”, the innovation and venture news source UNOVA reports.

The contest final was held in the Moscow Institute of Physics and Technology (MIPT). Ten startups took part in the contest, selected by 250 expert judges.

DisplAir presented a fully-featured sensor display from the air, appealing to all senses: it can be seen, heard, smelled and touched. The device has a broad range of applications: from entertainment to medicine.

The project surpassed competitors in the nomination “The Best Technovation” and received an award from the venture fund FPI for “The Best Marketing”. Besides, the authors of “DisplAir” got a certificate for $3,300 on legal services from the contest partner – the First Patent Company.

Various prizes from the partners were given to other contest finalists: the project “Mobile Dairy Kitchen” will receive a free promo video from the “Trailers Studio”, and the project “Land Infrastructure GNSS” will get marketing services from the Center of Commercialization of Innovations of the Higher School of Economics.

The contest was supported by the Russian Venture Company, Rusnano, VTB Capital and the Synergy Innovations.

Marchmont wrote about the project “DisplAir – the Interactive Non-Screen Display” earlier (see news of October 20, 2011). As of now, the main application of DisplAir is the customer-forming image feature. The interactive non-screen display helps to increase efficiency of advertising campaigns by 50%. The multitouch management of the image in the air enables opportunity to create managed menu in the air for restaurants, cafes, hotels, shops, gaming industry, mass events, such as the Olympics or Universiada. In the future, the company’s module of 3D-modelling and image stabilization will enable use of DisplAir in the educational and medical sectors.

The project is a participant in the Zvorykin Project.
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