BenefittY, a Russian IT developer, has been running a platform for retailers to exchange buyers’ discounts and manage loyalty programs.

Unlike the current competition from discount aggregators that exist in the market, the new BenefittY project is said to enable users to gain from the shared use of loyalty cards, bonuses, coupon benefits, and special cash back offers.

The full-fledged BenefittY system was unveiled in 2020, and the platform currently accommodates more than 3,500 customer loyalty programs and discounts from over 700 companies and brand name owners.