19 Oct '07
On Oct. 19, 2007 X5 Retail Group opened a second economy-class supermarket Pyaterochka in Nizhny Novgorod, the company´s press office has announced.
At present there are 19 Pyaterochka and 17 Perekrestok supermarkets in Nizhny Novgorod owned by X5 Retail Group. X5 Retail Group intends to cooperate with local food manufacturers and suppliers. The company renewed its supply contracts with such local food producing companies as Arzamassky Khleb, Dzerzhinskkhleb, Borkhleb Khlebokombinat Pechersky and Pita Khleb.
Pyaterochka supermarkets operate in the Soft Discounter format. The average floor space of such supermarkets is 600 square meters and the goods assortment consists of 2,000 to 5,000 items.