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Nizhny shopping centres see change in customer preference

18 Dec '07
The Ikea-owned shopping centre Mega has seized a 30.2% hold of the market for trade centres of non-foodstuffs in the Nizhny Novgorod region. This information was given in research conducted by NBD Bank in a survey called “The 2007 leader for small and medium-sized businesses.”

Now practically all of Russia’s major retailing giants are represented in Nizhny Novgorod and about 29 trade centres were counted in the survey. According to the information, the leader for the past 4 years, the central department store Meschera, didn’t get a top rating due to changes in customer demand.

The spot for second place was taken for Respublica (Republic) with a 13.6% share in the market. Third place fell to the Marinz Group union whose two shopping centres and one business centre work under the name Muravyey (Ant). The Marinz group captured 8.9% of the market. The shopping centre Etazhi occupied 6.7% and took fourth spot.

The group Stolitsa Nizhny who own Etazhi and Respublica therefore maintained their share of 20% in the market, whilst significantly Meschera has relinquished their lead to Mega.
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