Central regions | Finance, business | Technology & innovation

Japanese say konichiwa to Russian Do-Ra mobile dosimeter

22 Mar '13
Intersoft Eurasia, a young Moscow-based Skolkovo resident pushing its Do-Ra dosimeter-radiometer project, has announced new partnerships for manufacturing and marketing its innovation, this time with two Japanese companies, Honda Electronics and Nisso Boeki, the Skolkovo Foundation reports.

The partners are expected to jointly set up shop and start selling the Russian start-ups Do-Ra smartphone and tablet compatible dosimeter-radiometer in Japan and across the globe.

Under the terms of the recently inked MoU, Honda Electronics will have the priority right to manufacture the Do-Ra at its factories while Nisso Boeki will enjoy the priority right to develop a marketing mechanism for the Russian system. The partners have declined to disclose their joint investment in the effort so far.

According to Vladimir Yelin, the CEO of Intersoft Eurasia, we have plans to launch production immediately upon completion of joint work on documentation and industrial design. If were done with this by April 15, we will commence production on June 1, 2013 already. The first production run will include up to 5,000 units.

The Do-Ra is a portable measurement device incorporating the function of a dosimeter-radiometer and designed for use in smartphones, tablet PCs, and laptop computers. Marchmont elaborated on the new product in its November 11, 2011 English-language report.

The gadget comes complete with Intersoft-Eurasias proprietary DO-RA.Soft mobile apps downloadable from the Internet for no charge to smartphones, mobile handsets and PCs. The developer offers the apps in 22 languages.

The exclusive rights for Do-Ra project-related intellectual property (IP) were estimated last year at more than $200m, according to the methodology of valuating patents, inventions, prototypes and other intangible assets developed by Deloitte & Touch for Rusnano, Russias nanotech giant.

Last month Intersoft Eurasia signed a ten-year strategic partnership with Predicus, a US company based in Tucson, Arizona. Predicus undertook to assist the Russian start-up in promoting and marketing the dosimeter across the Americas, South East Asia, Australia, and Europe.
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Locations: Moscow

Tags: Intersoft Eurasia (7) / Do Ra (4) / Vladimir Yelin (3) / dosimeter radiometer (2) / Predicus (1) / Nisso Boeki (0) / Honda Electronics (0) /

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